In this talk from the BHBIA Winter Seminar, Verpora’s Omar Ali and Adam Buckler explore how changes in NHS data systems and payer priorities are reshaping the landscape of Innovative Contracting.

This session covers the outlook from both payers and pharmacists:

• Payer Perspectives: Omar Ali considers how aligning with payers to demonstrate value is crucial for pricing strategies, discuss overcoming the mismatch between cost and perceived value, and explore whether rare disease/orphan drug pricing is sustainable.

• Pharmacy Perspectives: Adam Buckler examines the role of pharmacy in the NHS, examining how data on prescribing and healthcare records is evolving and the opportunities these data linkages provide for business insights.

More information

→ Find out about Verpora’s VSTx data solution

→ Find out more about BHBIA and The 2024 Winter Seminar event

Speakers

Adam Buckler
VP Innovative Contracting, Verpora
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Omar Ali
Head of Payers, Verpora
LinkedIn