On Demand Video
Global Innovative Contracting knowledge and insights, exclusive payer perspectives and the latest updates on the market access landscape in our achive of Fireside Chats, webinars and short videos
Stakeholder Engagement - Empowering Physicians : IC Fireside Chats - Episode 5
Physician buy-in can make or break an innovative contract. In this episode, we explore real-world strategies to engage prescribers, overcome resistance, and drive adoption.
Stakeholder Engagement - Addressing Payer Challenges : IC Fireside Chats - Episode 4
A bold performance-based contract looked like a win—until a key stakeholder pushed back. In this episode, we explore why stakeholder engagement is critical in Innovative Contracting. in cell and gene therapy.
Cell & Gene Therapy - Buyer’s Remorse : IC Fireside Chats - Episode 3
How are payers responding when costly gene therapies don’t deliver long-term durability? We explore evolving contract models tackling buyer’s remorse in cell and gene therapy.
Cell & Gene Therapy - Considering The Patient Pathway : IC Fireside Chats - Episode 2
How a high-cost therapy’s contracts tackled access hurdles across the US, LATAM & Europe—outcome-based models, staged payments & service-linked discounts
Unlocking Earlier Access : IC Fireside Chats - Episode 1
In the debut episode of our new short video series: How a bold risk-sharing agreement transformed market access for an oncology treatment—challenging pricing norms and reshaping payer negotiations.