Stakeholder Engagement - Addressing Payer Challenges : IC Fireside Chats - Episode 4
Value-based agreements (VBAs) are typically seen as negotiations between manufacturers and payers—but what happens when other key stakeholders are left out of the conversation?
In this episode, Verpora’s Adam Buckler and Omar Ali explore a high-stakes case study in rheumatoid arthritis, where a manufacturer crafted a performance-based VBA that payers were eager to adopt. The challenge? Physicians weren’t on board.
Why was the deal so appealing to payers?
What made prescribers push back?
How did the manufacturer turn things around?
This is part one of a two-part discussion on stakeholder engagement in innovative contracting. Join us next week as we reveal how the VBA was saved—and what lessons manufacturers can take forward.
Disclaimer: This presentation is for educational and informational purposes only, and is not intended as legal or policy advice. This presentation is based on non-confidential intelligence. Views expressed by the speakers are personal opinions and should not be attributed to anyone else. No part of this presentation may be reproduced for commercial purposes without the express permission of Verpora.
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