Medicare Drug Price Negotiation Program - Key Lessons & Recommendations from Those Who Lived IPAY 2026
Access to this On Demand webinar is by request only. Click here to request access.
In this webinar, a joint team of advisors from Verpora and Manatt Health, who span the world of negotiation strategy, legal and regulatory counsel, government health technology assessment, and the science of human performance factors, share their:
Unique approach to helping brands navigate IPAY 2026 negotiations
Vital learnings from the process
Critical recommendations for future negotiations
Essential do’s and don’ts
A must-watch webinar for any manufacturer preparing for IPAY 2027 and beyond!
Viewers of this webinar will…
Gain the inside track on how to structure the brand for success
Save time and organizational resources during your preparations
Optimize future negotiations
Ask questions to those who lived through the IPAY 2026 process
Preparing for the next wave of the Medicare Drug Price Negotiations? Use Verpora’s knowledge to build a stronger negotiation team to tackle IPAY 2027 head-on
If you would like to extend the conversation with the Verpora and/or Manatt Health team, please email your enquiry to info@verpora.com
Speakers
Nick Merryfield
CEO,
Verpora
Omar Ali
Head of Payers, Verpora
Chris Webber
Head of Negotiation, Verpora
Erin Estey Hertzog
Partner,
Manatt Health
Ross Margulies
Partner,
Manatt Health
Background
In 2023, ten brand’s manufacturers were the first to be compelled to negotiate Maximum Fair Prices (MFP) for Medicare Part D drugs with the Centers for Medicare & Medicaid Services. Results of this process reveal a significant variance across each of these new MFPs and the existing, estimated, average net prices for each of the products:
Reference 1 & 2. Source: https://www.manatt.com/insights/newsletters/health-highlights/the-inflation-reduction-act-infographic-overview-o
While there may be many reasons for the differences, the joint team of advisors from Verpora and Manatt Health outline their key strategies to minimize the delta based on their experience working together with manufacturers during this process.
Core themes covered:
Importance of early preparation
Building, training and empowering the right cross-functional team
Potential submission mistakes and omissions
Payer psychology and the science of human factors in government negotiations
Setting and executing the negotiation strategy
Webinar Disclaimer: This presentation is for discussion purposes only. No part of this presentation is intended as legal advice. This presentation is based on non-confidential, publicly sourced intelligence. Views expressed by the speakers are personal opinion and should not be attributed to anyone else. No part of this webinar may be reproduced for commercial purposes without the express permission of Verpora and Manatt Health.
