Value Mismatch - What do you do when payers don’t share your view on evidence data? : IC Fireside Chats - Episode 15
Even with good data and a well-reasoned value proposition, misalignment between manufacturers and payers is common. This episode explores what causes value mismatches — from how data is interpreted, to what decision-makers are actually incentivised to consider. Omar and Adam discuss how to identify the root of disconnects, and what manufacturers can do to rebuild common ground.
We explore:
Strategic and operational blind spots in payer engagement
When cost-effectiveness models aren’t the problem, but the mindset is
How to navigate value communication in fragmented systems
Disclaimer: This presentation is for educational and informational purposes only, and is not intended as legal or policy advice. This presentation is based on non-confidential intelligence. Views expressed by the speakers are personal opinions and should not be attributed to anyone else. No part of this presentation may be reproduced for commercial purposes without the express permission of Verpora.
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